So much has changed in the world wide web when it comes to web design. Today’s new sites are visually appealing to the site visitor and capture their attention with beautiful design and concise copy. We’ve noticed there are a lot of options to a site redesign and want to focus on whether to scroll or not to scroll. The goal and size of your site may determine which way you go.
A traditional website generally contains multiple pages and provides a clear hierarchy and structure that is easy to navigate. It often adheres to the “above the fold” mantra with links to sections to allow a visitor to dig deeper. Traditional sites are the best if tracking analytics and SEO are most important for your business as each page can be tracked and dedicated to specific key terms. Companies that have a lot to offer can benefit the most from a traditional site where organization is key.
- Best for SEO and Analytics Tracking
- Site organization visually understood
A true scrolling website is a well designed single page that takes the user on a journey. While scrolling, the page will take the user down a path of telling them a story by use of engaging graphical elements that support quick and meaningful copy. A scrolling site is great for campaigns and promotions as they draw your audiences’ attention and can really get them engaged. Companies that have small offerings could also benefit from this design.
- Engaging to the site visitor
- Wonderful for scrolling devices
A huge pitfall of the scrolling site is analytics and SEO due to it being a single page. There are ways to break the page up into sections that can be tracked, but due to scrolling it may not be acknowledged as a click and therefore not counted.
Often times a scrolling site will be referred to as a Parallax Scrolling site or Infinite Scrolling. These terms talk specifically to the design and functionality.
- Parallax talks to the design aspect of movement where graphics move on different layers at different scroll speeds.
- Infinite scroll continually builds the page as the user is scrolling.
The Best of Both
We find you can have the best of both worlds. You can have a homepage that scrolls to tell a big picture story where sections would offer links to learn more. This approach brings together engagement, organization, analytics and SEO.
When building a site that incorporates scrolling pages, it’s always wise to start with an outline of your site that meets your business and SEO needs. It’s critical in the beginning to identify the key terms so additional pages can be built and the homepage can be designed to support. Once you have your site mapped out you can begin creating the optimum site that meets your business goals while capturing the attention of your site visitors.