The real question is, “Should I update my website?” The answer really lies in the following questions.
Are you fulfilling the goals of your site?
Before creating your website, you may have had high hopes and dreams that would be accomplished through this amazing digital marketing machine. Did you want to educate visitors, gather some leads for your organization or sell products online? In any case, there should be some metrics in which these can be measured.
- Educate Visitors – This can be measured by the number of visits to your site, how many pages they viewed and how long they stayed around.
- Gather Leads – Do you see an increase in the number of “Legit” visitors filling out online forms? If so you are doing it right.
- Sell Online – That increase in sales will be the telltale sign your site is fulfilling the goal at hand.
Is your answer “no” and you need to know what to do next? It may be time to look into optimizing your site.
Do you show up in search results?
This is another way of asking where you sit with SEO. Do you apply the very basics to your site? Have you paid attention to your content, your site performance and the experience a site visitor will have when on your site? A great quote from Carolyn Shelby, Director of SEO at Chicago Tribune/435 Digital:
“Skipping the basics and spending all your time and money on social and ‘fancy stuff’ is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne.”
She’s saying if you don’t have the basics met on your site, do NOT expect the “fancy stuff” to help your plight. What’s kind of cool about SEO basics is that you are optimizing your site, which in turn can help you fulfill your site goals!! So what are those basics?
- Content is King – Both Search Engines and human’s alike expect to find copy and other elements on a page that speaks to the topic. Is the page an authority on the topic?
- Site Performance – People aren’t too keen on waiting and want the site to function as expected. The site should be set up so that search engines can easily follow how the site is set up.
- Best User Experience Ever – Well that should at least be the goal. The basic user experience should include a site that is easy to navigate and visitors can easily find what they came looking for. The design of the page should support a great experience as well.
Does your design include current web trends and best practices?
The answer is often “No”. The times are a changing…constantly when it comes to web trends.
Seriously, we redesigned our website less than two years ago and we already have a long list of updates we want to add. The cool functionality out there for modern browsers is overwhelming and beautiful!
A well designed site shows that your company: knows who you are, what you are doing, and that you are moving, changing and growing with the times. A website that stays current in design and copy is basically saying you care about the visitor–your potential customer.
Did you answer “No” to any of these questions?
If you answered “No” or even thought it, we would love to help you optimize your site. We live and breathe this stuff! Vérité offers award winning web designers and programmers, SEO experts, and copywriters. An ideal web project should have the following elements:
- Current website metrics review
- Marketing communications discussion
- Industry and competitors research
- SEO Strategy
- Wireframe and UI development
- Design Phase