Search Engine Optimization (SEO)
Is your web site working as hard as you are? Search Engines have become a leading source for lead generation and brand exposure for businesses big and small. Vérité can help your company optimize your site to achieve higher rankings in organic searches, implement Google™ AdWords campaigns and participate in Contextual Advertising.
Organic Rankings
When you go to Google and type in a search term, two types of results are shown to you. The first is organic searches; the web site listed did not pay any money to be listed as the top result in the organic search.
Sponsored Links (Google™ AdWords)
Google created an online program called AdWords that allows a customer to choose which search terms they want to come up under. Each search term (depending on how much it is searched) has a per-click price associated with it.
Google™ AdSense (Contextual Advertising)
Site owners will place AdSense on their site and Google populates the links based on what it thinks is the best fit. Google™ AdSense is used by site owners who want to make additional revenue on their site.
Our skilled staff of copywriters and technical specialists can analyze and suggest key words that will push your company to the top. There are many ways we can work with you on SEO. Some of the services we offer are:
Keyword Analysis
Selecting proper keywords is essential to successful search engine optimization. Vérité has the skill of helping you select keywords and phrases that are popular among your target audience but missed by your strong competitors.
Copywriting
Once we have determined what the most efficient keywords are, our copywriters can either write your site copy from the ground up or we can wordsmith your existing copy to utilize more of your keywords.
Search Engine Submission
Don't wait for the search engine to find your site on its own. We can have your site submitted each time a major update is performed.
Site Optimization
The copy on your site is important but another, often overlooked, factor in SEO is how the files in your site are organized both navigationally and technically. We can look at your site's navigation and file structure and determine what changes are necessary to be "search engine friendly".
View and Analyze Competition
To help you reach the top ranking for your keyword, understanding the competition is critical. Vérité can help you find out what keywords your competitors are using and how to choose words that will leave them in the dust.