SALT LAKE CITY, UT--(Marketwired - May 6, 2015) - The Road Home partnering with Vérité, a digital communications agency, are working together to create a video that will highlight the many success stories within Utah's homeless community. For some, being homeless isn't just a temporary situation; it's a way of life. Telling the stories behind the faces is the purpose of the video and it will be shown to help raise funds at The Road Home's upcoming One by One Breakfast. The Road Home provides housing programs, case management, and other programs that serve as a pathway out of homelessness.
This is the third year Vérité has donated their services to create a video for this event. "We tell the stories and try to capture the experience of not only being homeless, but also the emotion around finding a way out of the shelter and back to self sufficiency," says Kimberley Jones, CEO of Vérité.
The One by One Breakfast is a great opportunity for people to come learn more about The Road Home -- who they are and what they do. Utilizing a solid digital strategy, implementing web, mobile, radio and video, The Road Home has taken fundraising to the next level. One of the most compelling communications is the video that highlights the passion and hard work behind The Road Home. "Through their creativity, dedication, and attention to detail Vérité has created pieces for us that not only show what The Road Home is all about, but truly captures the stories of the people we serve," says Alicia Gleed, Marketing Specialist for The Road Home.
The One by One Breakfast will be held May 7, 2015 at the Little America.
The Road Home
The Road Home operates out of The Salt Lake Community Shelter, the largest homeless shelter in Utah. We begin by providing people with basic needs such as food, clothing and shelter, while immediately working with them to develop a plan for housing. Our programs are designed to connect people with resources and help integrate them back into the community. Last year, The Road Home served over 9,000 individuals throughout our programs.
To view previous One by One videos from Vérité please visit http://www.theroadhome.org/news/video-gallery/ and view "Hope" and "Together we are on The Road Home."
Vérité is an experienced and innovative digital communications agency committed to delivering creative and technology solutions to sales, marketing and training organizations worldwide. We specialize in cutting edge creative, technology tools, mobile applications and motion design production. We have applied our creativity, vision, experience and technology to strengthen brands, reach audiences and get results. Clients include Adobe, CooperVision, Intel, Merit Medical, Symantec, VSP Vision Care and Verizon Wireless.