With a growing number of smart phone users browsing the Internet, it is crucial that your customers get a great and consistent experience on mobile and on desktop.
Statistics are proving that more and more people are going mobile. In 2012, comScore reported there are 127.6 million mobile users in the U.S. and 108 million users in Europe consumed mobile media through their mobile browser or application in 2011, which is about a 30% increase over 2010. These users expect to find information quickly on your site and if they can’t, expect 61% of these visitors to leave your site (Google Mobile Ads Blog) and find business elsewhere. This will also cause your bounce rate to increase, causing your site to fall lower and lower on search results.
There are two main approaches to viewing content on multiple devices; creating a mobile site and creating a responsive site.
A mobile site has its own content source which allows the content delivered to be pared down and only deliver the most useful information quickly. The mobile site complements the main desktop site thus requiring in essence two sites to be developed and maintained.
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Websites designed by Vérité use responsive design.
Our customers get more ROI on a single content source with multiple layouts. This allows our customers the agility to handle new devices and new resolutions as they come to market.
We want to ensure that your customer has the most optimized experience on their desktop, tablet and mobile phones. We have found that for the vast majority of our clients a responsive site is the right fit.
Take a moment to view a few sites for yourself. Adjust the size of the browser to make it as wide as your smart phone screen. You’ll see the website styles change to fit the size of the browser.
Let us help to make certain your mobile presence is as strong as your desktop web experience.
Contact a Vérité sales representative today at 801-553-1101.